It’s a long standing debate which is yet to settle down. Perhaps because the proponents from both sides don’t understand each other. I am on the smart side. Being smart does not mean that you choose less effort over more. It’s about choosing better results. It has nothing to do with how much effort you put in, its more about the output you gain in result. Aren’t two the same thing or at least directly proportional? No, they aren’t. E.g. If I have an idea or concept which I need to translate so that someone else can understand. It’s better for me to put it in words than to sketch. Because I am better at writing than sketching. And even if I put more effort into the later, the end result will still be poor.
Doing smart work means putting your hard work in the right direction. It means finding your leverage and building on top of it.
For startups the leverage is normally an innovative product or marketing idea. From Breaking Smart:
There is a whole painful genre of entrepreneurial motivational commentary based on fetishizing the pain, blood and sweat of certain kinds of struggle into something sacred and noble. This is smarmy bullshit. You should not avoid hard work where it is the only path, but you SHOULD use every available trick and hack to mitigate the need for Sisyphean efforts.
Do read the entire newsletter.