A must read. Once you are done, make a wall calender of the following.

“So, have you settled only for decision quality, or are you mindful of decision velocity too? Are the world’s trends tailwinds for you? Are you falling prey to proxies, or do they serve you? And most important of all, are you delighting customers? We can have the scope and capabilities of a large company and the spirit and heart of a small one. But we have to choose it.”

P.S. The letter is not in readable format. Saving it to Instapaper did the trick for me.