“And that disease—I’ve seen other people get it too—it’s the disease of thinking that really great idea is 90% of the work.

And that if you just tell all these other people, you know, “Here’s this great idea,” then of course they can go off and make it happen.

And the problem with that is, is that there is just a tremendous amount of craftsmanship in between a great idea and a great product.

And as you evolve that great idea, it changes and grows.

It never comes out like it starts, because you learn a lot more as you get into the subtleties of it and you also find there is tremendous trade-offs that you have to make.”

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