Using your intuition to make product design decisions is harder than you think. It’s harder because you are the only one thinking that way. Unlike making decisions based on market research where you have lots of data to support you.

What customers seek though is your intuition. Because that’s unique.

One way to hide from this uneasy choice is to garner support from people who don’t have a stake in your company.

Why Facebook copying Snapchat everywhere feels wrong?

I actually admired when they first did it i.e. Instagram stories. It was a much cleaner version of Snapchat and there was real business opportunity—Instagram’s large user base compared to Snapchat. But since then it has become a cesspool.

By focusing too much on Snapchat, Facebook is forgetting what they are good at. They are good at giving people means of presenting their best self. By copying Snapchat they are trying to be equally good at giving people a mean of presenting their real self.

There is a limit to how far you can live with these contradictions.

Advice vs Feedback

While I agree with the conclusion of this article, I differ on the proposition. I think there is difference between advice and feedback. Advice is personal. Feedback is mostly on the work you do. Also feedback is given on something you have done. And advice is taken in advance.

Right now it’s perfect

You know the feeling. You have finally figured what you need to do. You know the steps to be taken and you know how it all fits into the broader scheme of things. That’s the perfect moment. You will never feel this good about this idea—ever again.

When you start to work, you discover the anomalies in your idealized theory. And that’s tough to swallow. Even if you come out of that you won’t feel that excited. And yet it’s never about that perfect moment. It’s always about the, often, uncomfortable journey.

We are anecdotal buyers. We buy stories more than we buy features. The hard part is that the story has to be different from what we already know.

It’s easy to give people what they want (a list of features they have in mind) than it is to teach them what they need (a story unheard).

It’s wonderful to be able to imagine a world that doesn’t exist as yet. It’s equally dangerous to start living in that. Irony of building a great business is that you have to be great at first and remarkably good at the second.

Tip: Know your strength. And hire people for the other.